2012: Skip's Junior Campaign

๐Ÿ“Œ Inked: South Floridaโ€™s New Under Armour Deal

| By Matt Manuri | SoFloBulls.com |

2012: Skip's Junior Campaign | Inked: South Florida's New Under Armour Deal | By Matt Manuri
2012: Skip’s Junior Campaign | Inked: South Florida’s New Under Armour Deal | By Matt Manuri

Lucrative Extension through 2018

Last summer the South Florida Bulls Athletics Department inked a new five-year extension with Under Armour worth a grand total of $4.22 million in cash, $7.17 million in product, & $1.08 million in marketing support. Beginning in the 2012/2013 academic year the Bulls will receive $625k in cash, $1 million product allowance, & $150k in marketing support. The totals will continue to increase annually finishing the term in 2017/2018 receiving $725k in cash, $1.15 million in product, & $160k in marketing support. As a comparison, the deal inked in 2008 only covered $1 million in cash & $1.8 million in product. Thatโ€™s right: the new deal is nearly triple the original deal. Letโ€™s just hope they replace the all green home uniforms with a โ€œpro-combatโ€ style setup. We will have to wait and see, but the advertising Under Armour plans run over the next 5 years should add value to the South Florida Bulls brand.

Hereโ€™s Coach Holtz discussing the Wounded Warrior uniforms unveiled for the Miami Hurricanes matchup last year. Hopefully there will be more to follow.

Up Next: Unacceptable: #SkipMustGo by Matt Manuri

3 comments

  1. Now I have to whole-heartedly agree with you here Manuri. That loss was unacceptable. Our defense which used to play with such fire under Levitt is playing too calm and collected, a reflection of our coach. I understand running the ball on 3rd and short with a chance to take a field goal and win the game, but they lined up expecting it, a Play action call there could have gone for a TD. Conservative play calling and lack of fire led to that loss. NEW COACHES PLEASE!

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