USF Athletics Announces Eight Year Apparel Deal with Adidas

TAMPA, DEC. 6, 2017โ€“ USF Athletics and adidas today announced a new eight-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Bulls through the 2025-26 season.

โ€œWe are thrilled to be embarking on an exciting new partnership with one of the worldโ€™s most recognizable and innovative sports performance product companies,โ€ USF Director of Athletics Mark Harlan said. โ€œThe adidas brand is storied, iconic and respected worldwide and they continue to push game-changing products forward with creativity and cutting-edge technology. We think this is a perfect fit with our university, athletic teams and aspirations and look forward to an exciting future with adidas.โ€

With the new all-school, multi-year deal, adidas will supply the Bulls with custom uniforms, apparel, footwear and accessories for all of the Bullsโ€™ 19 varsity athletic teams. USF will annually be a part of adidas elite branding, providing USF student-athlete and coaches with adidas elite products and performance gear. Additionally, through the new partnership, USF Athletics will extend its ability to provide apparel allocations for the USF spirit squads (cheerleaders and Sun Dolls) and the Herd of Thunder Marching Band.

โ€œWe believe that sport has the power to change lives and weโ€™re looking forward to partnering with USF Athletics to help them execute their mission to provide all student-athletes with opportunities to receive world-class educations, win championships and develop into the leaders of tomorrow,โ€ said Jim Murphy, director of NCAA Sports Marketing at adidas North America. โ€œOur mission is to help athletes perform better and as the creator sports brand, we seek to inspire through our products, our style and in communities and weโ€™ll bring our newest and most innovative high-performance products, along with our creativity and collaborative efforts to this new partnership.โ€

Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs, including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).

via USF Athletics

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